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Shopping locally vs National Chains!

We love Enfield! Did you know Enfield has the longest river length of all London boroughs; is 12 miles from the centre of London and our crime rate is lower than the London average. But our Hight Street is dying and needs some Community TLC if we to help it Regenerate …

A study has been done to find out if shoppers prefer local and small retailers?

It was shown that shopping local, meant shoppers were able to find the unique and hard to find items in small shops and that there remains an interest in supporting the local community. Additionally, some shoppers simply like to be the first to sample new retailers.

why shoppers prefer small businesses

So is this survey genuine? Or are we actually preferring the ease of shopping online and with the larger chains because times demand we watch what we spend and these avenues give us bigger discounts and better value; or so we believe.

Maybe not common knowledge:


It’s not just a nice notion to buy from local businesses, now we have the facts:  it pays to shop local.

Money spent locally is on average reinvested in to the local community up to 5 times, whereas purchasing from a national chain can often mean the money leaves the country immediately.  By supporting local you can boost the local economy, create jobs, make us strong again. Shopping small also bolsters community involvement and support for nonprofits.

High Streets don’t have to be on the terminal list, we can make them thrive again!

Enfield High Street has certainly seen better days with most of the shops flanking McDonalds now empty and look set to stay so. Do we need a miracle or do we simply need to start change things on a more basic level and consider where we are spending in the first place?


SEVEN REASONS TO SHOP LOCALLY, published by The Guardian

1. Your spending will boost the local economy

Research on spending by local authorities shows that for every £1 spent with a small or medium-sized business 63p stayed in the local economy, compared to 40p with a larger business.

2. It is the ethical choice

Buying out-of-season produce, like strawberries in December, lowers your eco-credentials. As does eating turkey and carrots that have been flown halfway round the world or wrapped in layers of plastic. When you shop at local butchers, bakers, farm shops and green grocers, it is likely that a decent percentage of the produce has had a short field-to-fork journey. Along with supporting local farmers, it means the food is likely to contain more nutrients and have less packaging.

3. They sell quirky, one-off gifts

Independent shops often stock items which are made locally and aren’t available elsewhere: buy a dress by a fledgling designer and there is little chance of turning up to the office Christmas party wearing the same as someone else.

When it comes to gifts, quirky one-off items are a major plus of independent shops. Give your niece or nephew a handmade toy and at least it won’t be identical to everything they already have.

4. You will be supporting British entrepreneurs

Artisan markets help foster the talents of the next generation of British designers and retailers. “They are hotbeds of innovation,” says Mike Cooksedge, founder of SeeMyLocalMarket. “There is a constant turnover of new products, and sellers listen to customers’ demands. If a certain pie filling is popular, for example, a pie company will respond to that and quickly supply more of them – and you can suggest things too, so you can even have a bit of influence over the products on sale.”

5. You can help build communities

Bookshops, cafes and craft shops often drum up custom by hosting events, from book groups to knitting clubs and children’s events. If the businesses are not supported, the local groups tend to disappear too.

Markets also often give space to community groups and social enterprises, says Ellie Gill, campaign manager at Love Your Local Market. “Markets can have a community value, as there is often a social purpose to stalls – they can be public spaces as well as retail outlets.”

6. You might get a better deal or some good advice

If you get to know your independent trader they should be able to recommend products to you, says Michelle Ovens, national campaign manager for Small Business Saturday. “For example, if you have a particular dietary requirement they can be great at telling you all about products you may wish to buy.”

7. You can sometimes try before you buy

Major retailers have the advantage of economies of scale and can afford to slash prices and offer reduced costs. However, it’s easy to waste money on products you end up not actually liking. You can hardly crack open a bottle of fizz in a supermarket aisle and do a quick taste test, or check if an apple is crunchy by taking a big bite. Neither can you do this online. At independent retailers, however, it’s easier to ask to sample a product. Many independent off-licences throw regular wine tasting events, while farm shops, bakeries and delis hand out tasters as a matter of course.

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